James Jones is Nehiyaw (Cree) from Tall Cree First Nation in Treaty 8 Territory in Northern Alberta. Known as Notorious Cree across Instagram and TikTok, James has an engaging community of over 4M+ people globally. James uses his voice to educate and spread awareness on the issues impacting Indigenous communities across the globe. As a traditional hoop and powwow dancer, performance artist, youth workshop facilitator and public speaker James advocates to inspire future generations by reclaiming his culture and encouraging others to do the same. Notable performances include the 2010 Winter Olympics, 2014 and 2022 Juno awards, 2015 Pan Am Games, Coachella and was a previous contestant on SYTYCD Canada.